Hervitality
Menopause product launch built on credibility
A menopause market drowning in hype and hollow promises. Balance Activ needed to launch Hervitality with credibility, not noise.
The Insight
Peri- and menopausal women aren’t winding down. They’re running lives. The category was talking past them.
Our Move
We built a launch led by real women, real routines and real results. No models. No wellness gloss. Just honest stories, told across video, digital, OOH and retail.
The Impact
9m impressions, 74% uplift in site traffic and a launch that stood out by staying grounded, credible and human.
9M
Impressions
74%
Reach
Trust, Earned
In a category that had lost it
