Heidi Health
Evidence takes over London
We launched Heidi Health into one of the world’s most competitive and tightly regulated healthcare markets.
The UK audience is cautious, especially around AI. The brand needed to feel established, credible and embedded in clinical life from day one.
The Response
We executed the global “Heidi Evidence” platform at scale across London.
We led media strategy and buying, targeting NHS hospital zones, Harley Street and key commuter corridors. A Baker Street station takeover anchored the rollout, supported by buses, black cabs, large-format posters, DigiVans and ticket barriers.
We refined messaging for the UK market, shifting the emphasis to clinician outcomes, time returned to doctors and AI as support, not replacement.
The Result
The campaign embedded the brand into daily clinician routines, established a credible physical presence in key medical districts and translated a global platform into a UK-ready execution.
Heidi Didn’t
Launch in London
They Arrived
