Lift
Consumer Healthcare Builds
Community Awareness
LIFT needed a cost-effective way to stay front of mind with active diabetics. To drive repeat purchase, strengthen loyalty and build real community.
The danger? Becoming just another promo in an overcrowded inbox.
The Response
We led with diabetic-first content, because the data told us this audience drove the strongest engagement and sales. We backed it with A/B testing and kept refining.
We built around:
- Real community stories that reinforced identity and belonging
- Practical education for everyday glucose management
- Clear commercial pathways, bundles, promos, loyalty rewards
- Messaging grounded in proven triggers like convenience and sport
Modular, CRM-flexible and built to perform. Every issue had value and a reason to click.
The Result
It works. And it keeps working.
99%
Delivery rate
48%
Open rate, well above retail benchmarks
14%
Click-through from opens
9%
Conversion rate from email traffic
“Travelling with diabetes” became the highest-performing issue, proof that relevance beats noise every time.
What started as a newsletter is now a high-performing owned channel, a measurable brand asset and loyalty driver.